On World Tourism Day, Punjab Chief Minister Maryam Nawaz Sharif underscored the crucial role of tourism in fostering economic prosperity, preserving cultural heritage, and enhancing global connections. She highlighted the support for tourism in the Holy Quran, pointing out its importance for development and mutual understanding between nations.
CM Maryam Nawaz emphasized the vast potential of Punjab’s tourism industry, showcasing the province’s natural charm, including its deserts, mountains, rivers, and lakes. She affirmed her government’s dedication to promoting Punjab’s scenic beauty and historical landmarks to attract both national and international visitors.
Comprehensive Strategy for Tourism Development
The Chief Minister outlined a long-term vision for boosting tourism in the province. This vision aims to tap into tourism’s potential for job creation, cultural exchange, and economic growth. She acknowledged that the sector could significantly contribute to improving local economies and promoting Punjab’s cultural richness to a broader audience.
A key initiative in this effort is the launch of the Islamabad-Murree Glass Train Project, which CM Maryam Nawaz described as a transformative move for the region’s tourism landscape. The train will offer travelers unmatched scenic views, creating a unique and elevated experience for those visiting the area.
The Murree Master Plan is also in motion, focusing on enhancing infrastructure, hospitality standards, and environmental sustainability to turn Murree into a global tourist destination. The development will focus on creating a balance between modernization and preserving the natural charm of the region.
Infrastructure Development and Religious Tourism Focus
To improve the travel experience, the provincial government is prioritizing the upgrade of key roads and highways to ensure smoother access to major tourist sites. These improvements will make travel safer and more convenient for visitors.
The government is also placing a special emphasis on religious tourism, particularly focusing on key sites such as Kartarpur, where plans are in place to build a luxury hotel catering to Sikh pilgrims and other tourists. Additionally, the government is committed to enhancing the infrastructure around historical and religious landmarks, including Sufi shrines, Hindu temples, and Buddhist sites, all while improving security for visitors.
Boosting New Tourist Attractions
CM Maryam Nawaz announced that new initiatives are being launched to uncover and promote hidden tourist gems across Punjab. These initiatives will focus on eco-tourism, adventure tourism, and heritage preservation projects. The government also plans to introduce digital tools like mobile apps and websites to provide tourists with detailed information about destinations, services, and safety protocols.
Security remains a top priority, with the government focusing on establishing safe and welcoming environments for both local and international tourists. The overarching goal is to ensure that travelers experience Punjab’s rich cultural diversity, history, and natural beauty in a secure and enjoyable manner.
